Blockchain Car Investment Platform

SuperCar Capital

PROJECT STORYLINE:

ACT 1: The Set-Up

SuperCar Capital is a visionary, pre-seed blockchain venture with a goal to make high-end car investments accessible to everyone. Traditionally, investing in supercars has been an exclusive activity, reserved for the elite. SuperCar Capital seeks to disrupt this norm by democratising access through blockchain technology, allowing a wider audience to participate in car investment.

With this ambitious and dynamic mission in mind, they approached me for a bold logo that encapsulates the energy and movement of the automotive world, with a strong emphasis on speed, wheels, and constant motion, all wrapped in the concept of infinity.

ACT 2: The Challenge

The challenge was to create a visual identity that blended the elements of luxury, speed, and technology, while making the concept of high-end car investment accessible to a broader audience. The logo needed to reflect the premium nature of supercar investments but also embody the cutting-edge innovation that blockchain brings to the table.

Key visual elements to incorporate were automotive themes - like speed and wheels - combined with the idea of constant motion and a sense of infinity, reflecting the venture’s long-term vision of endless opportunities and accessibility.

ACT 3: The Resolution

The final logo design brought together these core elements into a sleek, modern form. The use of circular shapes and sweeping lines symbolized the motion of wheels and the speed synonymous with high-performance cars, while subtly integrating the infinity symbol to emphasize ongoing opportunities and limitless potential. Bold typography with sharp, angular edges evoked the precision and strength of the automotive world, while a futuristic color palette suggested the venture’s cutting-edge technological foundation.

The design was crafted to ensure scalability across different platforms, ensuring the brand maintained its dynamic presence in both digital and physical formats. With this visual identity, SuperCar Capital is well-positioned to turn heads in the world of luxury car investment, inviting more people to join the ride.

SERVICES:

Logo Design
Real-World Brand Visualisations

Logo Design | Process

SuperCar Capital (SCC) is a blockchain start-up that is building a classic car fractional investment platform.

With the nascent nature of the blockchain sector, key elements were to be imbued into the design. These included:

Energy
Constant motion
Revolution
Speed

These were to be joined by the more business-relevant elements of:

Automotive
Wheel
Speedometer
The letters ‘SCC’

Simple, modern, timeless – these were the overriding factors that had to be infused into the design. One of the challenges was to incorporate the essence of the initials into the design and this was achieved with the crescent shapes. Repeated twice within the design, these shapes together represented the 2 halves of the ‘S’ and individually indicated the 2x ‘C’ which together brings ‘SCC’ into the logo design.