About | Karim
KARIM HALWAGI
Principal & Creative Director
I didn’t start out as a graphic designer…
Actually, I’ve worn a lot of different hats - I’ve produced an award-winning short film, launched and managed massive trade events, and even worked in the tech world, all while keeping a close eye on the brand & graphic design side of things.
That hands-on experience in launching businesses, raising investment, and building brands has given me real insights into what’s at stake and the challenges entrepreneurs face - I’ve been through it all.
Design and storytelling are two of my biggest passions, and they go hand-in-hand to build strong brand connections. That’s why I really listen to my clients to define their unique stories before diving into the graphic design process.
Whether it’s crafting a standout logo for a startup or creating a fresh brand identity for an established business, I’m all about adding that extra bit of brand flavour that makes your business shine.
At the end of the day, I live by the idea that my client’s success is my success - and I love succeeding. I’m all about building relationships with clients so we can grow and win together.
Why HotSauce..?
Ha! So, there are a couple of reasons for the name…
First off, I’ve always known that every business should have its own unique identity, which is why I came up with a brand name to work under rather than just my own name.
As for ‘HotSauce’, well, I love spicy food - everything’s better with a little kick, right? You can have a good meal, but a dash of hot sauce makes it unforgettable.
That’s how I approach my work - creating great designs, then adding that extra bit of flavour to make brands stand out.
Oh, and yep - I make my own hot sauce too!
“If you play it safe, no-one will ever know who you are.”
– Steve Jobs