Seeking Out Solutions

PROJECT STORYLINE:

ACT 1: The Set-Up

Seeking Out Solutions (SOS) is a specialist consultancy offering bespoke coaching and mentoring services designed for individuals and teams. With a collaboration of accredited experts, their mission is to provide tailored support that fosters growth, development, and problem-solving for clients from various industries.

To reflect their unique services and stand out in a competitive market, SOS wanted a logo that would communicate their role as trusted guides and supporters, with an approach that felt strong but playful, accessible yet authoritative.

ACT 2: The Challenge

The challenge was to create a visual identity that could convey the sense of safety, guidance, and support SOS offers, while maintaining a professional and memorable look.

The logo needed to be distinct enough to stand out but approachable enough to appeal to both individuals and teams seeking guidance. The acronym “SOS,” traditionally associated with emergency and help, served as a powerful foundation for the design direction.

The task was to incorporate this theme in a way that wasn’t too literal but would still evoke the sense of being a “lifeline” for clients seeking coaching and mentoring solutions.

ACT 3: The Resolution

The final design played on the “SOS” acronym by integrating a rubber ring—a universally recognized symbol of support and rescue—within the logo. This symbol subtly communicated the company’s role in helping clients stay afloat and navigate challenges.

The use of bold but friendly typography paired with vibrant, yet professional, colours gave the logo a playful edge while maintaining the strength and reliability of the brand.

The logo struck a balance between the serious nature of their services and a welcoming, approachable feel, making it visually distinct in the market. The design was scalable and adaptable across various formats, ensuring its impact in both digital and print applications.