Holistic Physiotherapy, Health & Well-Being Practice
Kokoro | Mind, Body, Renewal
PROJECT STORYLINE:
ACT 1: The Set-Up
Kokoro | Mind, Body, Renewal is not just another wellness clinic, it’s a high-end, holistic health practice designed to empower individuals by addressing both the physical and psychological barriers that stand between them and success. The name “Kokoro” is rooted in Japanese philosophy, symbolising the inseparable connection between heart, mind, and spirit.
When someone is said to have a “good kokoro,” it speaks to the wholeness of their soul, mind, and heart working together.
ACT 2: The Challenge
The project called for the creation of a full Brand Visual Identity that would encapsulate Kokoro’s unique philosophy. This included designing everything from a striking monogram to a cohesive logo, typography, and colour palette that conveyed a sense of tranquility, sophistication, and balance.
The identity needed to reflect the brand’s premium positioning while capturing the deeper meaning behind Kokoro’s holistic approach.
ACT 3: The Resolution
The final identity brought together clean, minimalist elements with rich, meaningful symbolism. The monogram subtly integrated the essence of Kokoro - heart, mind, and spirit - while the colour palette drew from calming yet powerful hues to evoke both serenity and strength.
Each element of the brand identity was designed to not only look refined but to resonate deeply with Kokoro’s philosophy, offering a sense of renewal and balance to every touchpoint, from signage to digital interfaces.
SERVICES:
Creative Direction
Brand Strategy
Visual Identity Design
Web Design
Poster/Flyer Design
CLIENT FEEDBACK:
“I cannot recommend Karim enough!”
“I started a business from scratch and he has held my hand and guided me patiently and gently the whole way from creating a logo and helping me choose colours, patterns, even naming the business, to building a website, creating a brand, and gone above and beyond in delivering everything I have asked…”
“He truly wants to understand you, as well as your business venture, and I feel he has been rooting for me from the off! “
“He is just the most lovely soul to boot. Cannot recommend highly enough!”
Let’s Talk Health & Fitness Branding
Already have project in mind? If you’re looking for a logo design, visual identity, or any other design, I’d love to discuss with you.
Please drop me a message on the contact page and we can take it from there…