Lifestyle Brand Startup

Club Cairo

PROJECT STORYLINE:

ACT 1: The Set-Up

Club Cairo is more than just a lifestyle brand in its infancy—it’s a vision in the making. As an early-stage venture currently seeking investment, the brand needed to establish a solid foundation with an identity that would captivate potential investors and reinforce its value proposition. The goal? To craft a brand identity that could straddle the line between classic elegance and contemporary flair.

ACT 2: The Challenge

This wasn’t just about designing a logo; it was about developing a brand that could adapt across multiple formats and placements. The logo had to feel at home on everything from digital platforms to physical products, all while maintaining its distinctiveness. With plans to extend into clothing, accessories, and promotional items, the brand identity needed to hold its own on different textures, ensuring consistency and flexibility across its diverse product range.

ACT 3: The Resolution

The final design fused the timeless with the modern, creating a logo that felt both established and forward-thinking. Whether on a garment label, a piece of promotional material, or an online platform, the brand identity remained cohesive and striking. With a versatile design that could adapt to a wide array of applications, Club Cairo now has a strong foundation to attract investors and fuel the growth of its vision.

SERVICES:

Logo Design
Brand Strategy

Logo Design | Process

Club Cairo has its roots in the mystique of historic Egyptian culture, harking back to a time when its capital city, Cairo, played host to visitors from around the globe.

The city became famous for its lavish clubs that offered a fun lifestyle with just a little hint of hedonism thrown in for good measure.

The new brand wanted to bring the essence of this history back to life to launch member club(s), restaurants, clothing, grooming accessories, and more.

The challenge for this project was to create a logo that brought a blend of classic and contemporary, evoked a high-end, fun lifestyle (with a hint of regal hedonism), and would work in multiple formats, textures, and placements,