Thoughts & Insights
…about Design, Branding, Marketing & Business
The Most Important Factors for Business Success Beyond a Great Brand Logo & Visual Identity
Running a successful business involves juggling many different factors, each contributing to the bigger picture. While having a great brand identity design, including a professional logo, is important, it's just one of the many pieces of the puzzle.
Here’s a comprehensive list of the essential components that help build a thriving business.
Creating a Big Brand Presence: Visual Identity Design Strategies for Smaller Businesses
We live in a world where business is becoming more and more competitive, and where smaller brands often find themselves vying with bigger industry players for customers and a share of the market.
While it may often seem like an impossible scenario in which to contend, leveraging visual identity design can empower smaller brands to stand tall and compete on equal footing.
Small But Mighty: The Significance of Logos and Brand Identity for Startups & Small Businesses in a Big Brand World
While big brands may have extensive resources, startups & small businesses possess a secret weapon that can level the playing field – a strong and compelling brand identity, anchored by an impactful logo.
“Your logo is the key to your brand’s identity. It’s the face of your company and the first impression you make.”
– Jacob Cass